C2B2 Comms guide

Intro paragraph

The research programme Mistra Co-Creating Better Blue (C2B2) engages marine stakeholders from multiple sectors in collaboration towards a more sustainable, open, and democratic blue economy in Sweden. Utilizing co-creation processes and participatory governance, supported by data and knowledge, the aim is to bring about transformative change in the management of the sea. The cooperation among marine stakeholders occurs in three LivingLabs (North, East, West) associated with Sweden’s three marine basins (Bothnian Bay, Baltic Proper, Kattegat-Skagerrak). The C2B2 LivingLabs are innovation experiments in real life settings in Sweden, made up of actors across multiple sectors and governance levels in marine environments and interested in marine spatial planning. The LivingLabs create an inclusive and collaborative environment to co-create, together with C2B2 experts in climate science, governance, and data-driven innovation, a common vision for sustainable marine management and spatial planning and to cooperate, experiment and learn how to achieve a more resilient socio-ecological system and a sustainable blue economy.

Objectives of the C2B2 programme

The overall aim of C2B2 is to trigger transformative change in ocean governance in Sweden, away from a single-use/single-actor paradigm, and towards multifunctional use through co-creation for ecosystem resilience founded on data. This is essentially about creating the conditions for a robust, inclusive and just transition towards participatory ocean governance. To achieve this, C2B2 purses three interrelated aims:

  1. To provide the basis for a continuously evolving knowledge system for science-based ecosystem governance in Sweden by advancing and interlinking three pillars: ecosystems and climate science; open, data-driven innovation & emerging technology; and governance theory and practice.
  2. To demonstrate in practice in LivingLabs how the transition towards science-based ecosystem governance of a sustainable blue economy can be achieved by initiating, developing and embedding co-creation processes as routines for participatory governance, ensuring adaptive management practices beyond the C2B2 programme lifetime.
  3. To reshape our relationship with the ocean by instilling new ways of working together and practicing science-based ecosystem governance, so that more actors and individuals can realise that they (could) have a direct stake in the offshore space.

Main programme goal

  • C2B2 aims to bring marine stakeholders together to collaborate for a more sustainable blue economy and a more open and democratic use of the sea.
  • C2B2 focuses on bringing about transformative change through participatory governance supported by relevant and insightful data and knowledge.


  • Marine industries are changing at high speed, while technology is evolving fast. However, the presence of conflicting goals among stakeholders regarding the utilization of limited marine space, combined with the challenges of patchy and expensive data collection, creates significant hurdles for effective ocean governance.
  • As a larger part of society has an ever-increasing stake in the ocean, it is imperative that we develop new forms of stakeholder collaboration combined with science-based ecosystem governance practices.
  • There is an urgent need to radically change the way we perceive and utilize the sea.

Programme methods and activities

  • C2B2 will operate in three LivingLabs located in Sweden’s three marine basins. In LivingLabs, stakeholders can convene and develop collaboration in a real-world environment, providing an opportunity to conduct experiments and test innovations.
  • C2B2 brings together a wide range of marine stakeholders from all sectors of society –industry, government agencies, and civil society.
  • The programme operates across three thematic pillars: 1) science; 2) technology and innovation; 3) governance and management.

Expected results and impacts of the programme

  • The goal of the programme is to foster the implementation of a management process and a long-term knowledge system for science-based ecosystem governance, which persists even after the research programme has concluded and can be utilized elsewhere in Sweden and internationally.
  • To trigger transformative change in Swedish ocean governance towards multifunctional thinking/use via co-creation founded on data.

Encouraging to engage in C2B2 activities

  • By participating in C2B2, your organization will have the opportunity to collaborate with other key marine stakeholders to achieve sustainable management of the marine environment and the blue economy.
  • In our Living Labs, your organization has the opportunity to conduct experiments, test innovations, and develop collaborations in a real-world environment.

Name of the programme

The name of our programme is Mistra Co-Creating Better Blue, identical in Swedish. Note upper-case letters. Mistra is spelt with lower-cases, except for the initial upper-case M, both in our programme name and otherwise.

The abbreviated form of the programme name is C2B2, derived from the upper-case letters in the programme name. Sometimes the form Mistra C2B2 is appropriate. Especially at the beginning of a communication (including in titles), it can be suitable to write both the full programme name and the abbreviated form: Mistra Co-Creating Better Blue (C2B2).


English and Swedish. The working language is English among partners in the programme and with international stakeholders and organisations. The working language with Swedish stakeholders is Swedish, specifically in the LivingLabs. This means that internal communication will be in English, while external communication mostly will be in Swedish. We communicate in a straightforward and easy-to-understand language.


Marine or maritime. Marine is the more generic term. Maritime gives associations to industry, but in the stricter sense it refers to transport at sea, the usage of vessels, etc. Fishery and offshore wind are usually not labelled maritime sectors.

Offshore. This refers to the marine domain outside of the coastal area. The distinction between coastal and offshore is not well defined. Offshore can be used about all non-coastal marine activities. In the case of wind farms, offshore is used also when the farms are very close to the coast. The Swedish word for offshore is ‘utsjö’ but it is not widely used.

Breaking wave

The breaking wave is a photo by Patrik Eld (photographer based in Lysekil). The photo can be used within C2B2.


ColourCodeUsage, coloured backgroundUsage, white background
Blue green#218381C2B2 C2B2
Green#358253WP1 WP1
Orange#C2570FWP2 WP2
Purple#A456A4WP3 WP3
Blue#0060AAWP4 WP4
Blue green#218381WP5 WP5

Black fonts should preferably be used for small text. The colours in the table above can be used for for large text (e.g. headlines) and graphical objects (e.g. icons) on a white background. They can also be used as background for large white text (e.g. headlines) or white graphical objects (e.g. icons). Example.

Template for presentations

Brief C2B2 introduction using the C2B2 PowerPoint template and the C2B2 programme plan illustrations.

Template for reports

The C2B2 report template.
The pdf version of the Communication Handbook, using the C2B2 report template.

C2B2 programme plan illustrations

Scalable vector graphics (.svg) can easily be included in PowerPoint.

Photos from Offshore Test Day and R/V Skagerak

Short intro movie about C2B2, stakeholder involvement and our first Offshore Test Day.

The same video is also available at GU Play, with English captions on as default.
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